“Design is the silent ambassador of your brand.”
– Paul Rand

BUILDING BRAND IDENTITIES

A strong brand is more than a logo — it’s a system that communicates who you are and why you matter. From strategy and visual identity to guidelines and applications, these projects show how I’ve helped companies create brands that stand out, scale, and stand the test of time.

Earth Shoes Rebranding

Earth Shoes reimagined its premium halo brand to reach a broader audience. I led the creative refresh, developing a new logo, typography, color system, and visual guidelines that modernized the brand while staying true to its sustainable roots.

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Visa Online Brand Guidelines

Created Visa brand guidelines for online. At the time Visa only had print guidelines. A lot about the print guidelines didn't directly translate. For example, colors and how the grid system would be applied. I reinterpreted the existing guidelines to be user-friendly for clients and agencies partners in developing website projects.

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Google Social Styleguide

Created one of Google’s first social media style guides to unify voice and visuals across platforms—defining tone, visuals, and content best practices for internal and partner teams.
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Gryt Branding and Logo Project

Developed the brand identity and packaging system for Gryt, a personal care line designed for tweens. Created a bold, energetic look with playful typography, bright colors, and expressive textures to reflect confidence and individuality.
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Wake Rebranding Exploration

Developed a rebranding exploration for Wake, a wellness brand combining functional mushrooms and guided therapeutic retreats. The new identity blends natural textures, calm color palettes, and modern design to reflect balance, transformation, and mindful living.
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Logo Designs

LET’S TALK

Building a brand? Launching a campaign? Shaping the perfect pitch? I’d love to help bring it to life.

Let’s Connect