“Design is the silent ambassador of your brand.”
– Paul Rand

BUILDING BRAND IDENTITIES

A strong brand is more than a logo — it’s a system that communicates who you are and why you matter. From strategy and visual identity to guidelines and applications, these projects show how I’ve helped companies create brands that stand out, scale, and stand the test of time.

Earth Shoes Rebranding

Earth’s “halo brand” is undergoing a complete overhaul and relaunch in 2021.

Style Guide: Redesigned Logo, fonts, color palette, creative prototypes, usage guidelines

View PDF »

Visa Online Brand Guidelines

Created Visa brand guidelines for online. At the time Visa only had print guidelines. A lot about the print guidelines didn't directly translate. For example, colors and how the grid system would be applied. I reinterpreted the existing guidelines to be user-friendly for clients and agencies partners in developing website projects.

View PDF »