“Personalization isn’t just first/last name. It’s telling the right story to the right person at the right time.”
– Email Marketing Wisdom
From strategy and design to motion and optimization, I create emails that capture attention, communicate clearly, and drive action. Every project follows a clear, collaborative path—from brief to build to delivery and optimization—balancing brand fidelity with fresh, engaging execution that helps campaigns perform better while staying on message.
Supported the full lifecycle of the Google I/O developer event—from registration to livestream reminders and post-event follow-up. The modular, responsive emails featured personalized content and a clean visual system aligned with the Google I/O brand, driving engagement at every stage of the event.
This holiday campaign promoted the launch of the new Google TV 4K streamer alongside smart TV partners offering built-in Google features. Designed to highlight both the product and ecosystem benefits, the emails showcased deals, personalized recommendations, and entertainment features—all presented with a festive yet modern Google aesthetic.
Designed a series of marketing emails for Coinbase to promote recurring buys, new crypto tools, and membership benefits. The campaign balanced education and engagement — using data-driven visuals, clear hierarchy, and bold brand elements to simplify complex financial concepts for everyday investors.
Developed a complete email workflow for Google AdMob’s app monetization team — from strategy brief and use-case mapping to wireframes, visual mockups, and final dark-mode designs. The project streamlined campaign creation while maintaining brand precision across multiple touchpoints and audiences.
Building a brand? Launching a campaign? Shaping the perfect pitch? I’d love to help bring it to life.